Your embedded technical partner and Fractional CTO.
Helping business owners navigate technology decisions and build what makes sense. From websites and custom software solutions to seamless system integrations and ongoing technical direction.





Continuous trust, spanning a decade.
Practical tech leadership.
No fluff, no overkill.
Technology should solve real operational bottlenecks, not create new ones. I work directly with you to make sense of your current setup, streamline how your business runs, and build systems that scale cleanly over time.
Align with operational realities and avoid unnecessary complexity. Practical solutions that serve the business first, and vendors second.
Invest in commercially viable solutions. Deploy proven platforms like WordPress and Shopify, rapidly validate MVPs through modern AI prototyping, or manage specialist dev teams for custom SaaS builds.
Grow with an invested partner who cares about your business. Continuous, business-first guidance that eliminates the need to constantly manage vendors as you scale.
Free Tech Audit
A high-level review of your existing infrastructure, hidden vulnerabilities, and operational risks.